SEO Terms - part 2

Anchor Text - Also known as Link Text, the text of a link or hyperlink.

Alt tag - A tag that provides alternative text for the visually impaired.

Crawler - The part of a search engine which surfs the web.

IBL - Inbound Link. A link from another site to your site.

Outbound Link - A link from a page of your site to another site.

SERP - Search Engine (Search) Results Page.

Unique Visitor - An instance of a unique site connecting to your server.

URL - Universal Resource Locator.

PPC - Pay Per Click.

Hit - A single access request made to the server.

CPA - Cost Per Action.

CPC - Cost Per Click.

CPM - Cost per 1,000 impressions. ( for example 1000 views of a page)

Algorithm - The formula that determines how a web page will rank in the search results pages of a search engine.

Doorway Page - A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.