SEO Terms - part 2

Anchor Text - Also known as Link Text, the text of a link or hyperlink.

Alt tag - A tag that provides alternative text for the visually impaired.

Crawler - The part of a search engine which surfs the web.

IBL - Inbound Link. A link from another site to your site.

Outbound Link - A link from a page of your site to another site.

SERP - Search Engine (Search) Results Page.

Unique Visitor - An instance of a unique site connecting to your server.

URL - Universal Resource Locator.

PPC - Pay Per Click.

Hit - A single access request made to the server.

CPA - Cost Per Action.

CPC - Cost Per Click.

CPM - Cost per 1,000 impressions. ( for example 1000 views of a page)

Algorithm - The formula that determines how a web page will rank in the search results pages of a search engine.

Doorway Page - A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.

Little SEO dictionary - part 1 - webserver messages

200 OK - The request has succeeded. The information returned with the response is dependent on the method used in the request.

301 Moved Permanently - The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.

302 Found - The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.

304 Not Modified - If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.

307 Temporary Redirect - The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.

400 Bad Request - The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.

401 Unauthorized - The request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.

403 Forbidden - The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.

404 Not Found - The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.

410 Gone - The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.

500 Internal Server Error - The server encountered an unexpected condition which prevented it from fulfilling the request.

501 Not Implemented - The server does not support the functionality required to fulfill the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.